The Mi-range of affordable cell phones is set to arrive in Ghana in June 2008. The new market entrant, known as "Mi", carries a range of mobile devices aimed at middle?to?low income consumers in emerging and frontier markets.

The "Mi" range of handsets merge quality, durability, affordability and style with the introduction of low?cost phones in a range of exciting colours, and equipped with FM radio and VGA camera.   

"The  aspirational  demands  of  emerging  market  consumers  present fertile ground  for  the  "Mi"  range  of  products; which  seamlessly combine affordability  with  best  of  breed  technology,  quality assurance, slick packaging  and  multi?faceted  marketing  campaigns", says Alpesh Patel, Global  Sales  Director  for  "Mi".    

"We  recognise  the  increasing  consumer demand for mobile products  that guarantee peer status, and have created a brand to meet this need; backed by  manufacturing  excellence  and localised sales and service support", he continued. The typical "Mi" consumer is young (16 – 30 years old) and techno?savvy, but often unable to access state?of?the?art technology due to its pricing."     

The "Mi" range is manufactured by a leading Original equipment / design manufacturer (OEM/ODM) house in the Far East. International quality certifications ISO 9001, 14001 and 18001 are ensured through extensive world?class manufacturing, functionality tests, and quality assurance testing. The "Mi" range also provides various customisation options such as; sim?locking, unique ring tones, wake?up graphics, synergistic packaging, product colours and collateral branding.   

With  sales  offices  in  Dubai  and  distribution  centres  in  Johannesburg and Mauritius,  "Mi"  is  strategically  placed  to  effectively  penetrate  key consumer  markets  within  Africa,  Middle  East,  Central  and  South  Asian territories.